Insights

The AI era, in plain English

What we are learning from measuring AI visibility every day, with no jargon and no futurology.

July 31, 2026 · 6 min read

What is GEO and why your business needs it in 2026

GEO (Generative Engine Optimization) is the work of getting AI models like ChatGPT to cite and recommend your business. Here is how it works and why the window is open right now.

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July 31, 2026 · 7 min read

How to get your business cited by ChatGPT: the direct guide

A practical, ordered checklist for getting named by ChatGPT and other AI assistants: crawler access, entity clarity, question-shaped content, verifiable proof and channel consistency.

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July 31, 2026 · 5 min read

GEO vs SEO: the difference, and why you need both

SEO gets you ranked on Google; GEO gets you cited by AI. They are different jobs that reinforce each other, and skipping either one costs customers.

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July 31, 2026 · 6 min read

Winning "near me": how local search decides who gets the call

Most local businesses lose the "near me" search before anyone visits their site. What decides the map pack and the AI shortlist, and what to fix first.

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The AI era, in plain English

What is GEO and why your business needs it in 2026

How to get your business cited by ChatGPT: the direct guide

GEO vs SEO: the difference, and why you need both

Winning "near me": how local search decides who gets the call

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